Digital Marketing Track

Get ready to jumpstart a career with global impact. 

Earn credit while learning in-demand digital marketing skills using Shopify, Google AdWords and Instagram Ads.

Enrollment is now open for Summer 2022!

Enhance your resume by tackling real-world projects from global companies including:

Our World Loves Stories

No one tells a brand’s story better than a Digital Marketer. Building the online customer experience, they are tasked with telling the story that acquires users and customers, wielding the power to turn these visitors into true advocates. 

Every company and movement, across nearly every industry, is shifting to a digital-first presence. Those with digital marketing skills are set to become the future changemakers that set the tone for how we shop, connect and share ideas across the globe — come join us.

Earn Credits & Real-World Skills

Two Courses. Six Credits. One Global Tech Experience.

May 23, 2022- July 29, 2022 

Cost: 6 credits of summer tuition | Financial Aid Application Deadline: April 10, 2022 | Final Application Deadline: May 3, 2022


Intro to Ecommerce with Shopify


"Intro” is an understatement. From Day 1, you'll learn how to design and build online stores, attract and engage an audience, increase conversion rates through A/B testing and apply best practices in UI/UX design to convert visitors from around the world into customers.

In this course, you’ll:

  • Accelerate your career with in-demand eccommerce skills
  • Enhance your portfolio by building real Ecommerce stores from the ground up 
  • Understand how to build an Ecommerce site that transcends borders
  • Have experience with intercultural training used by the UN 
  • Demonstrate the ability to interact effectively with diverse team members 
  • Receive a Shopify Specialist certification & Ecommerce badge for your LinkedIn



Customer Acquisition with Google & Instagram Ads


Social Media is a Digital Marketer’s playground for finding new customers and keeping past ones. Using Google, Instagram and Facebook Ads managing platforms, you’ll gain the skills top companies use to target and acquire new customers.

In this course, you’ll:

  • Accelerate your career with in-demand skills in digital advertising
  • Build a portfolio of Instagram and Google Ad campaigns
  • Understand how to target various demographics and backgrounds
  • Successfully navigate challenging situations with increased emotional intelligence 
  • Expertly engage in intercultural communication and collaboration with diverse peers
  • Receive Google AdWords and Facebook Advertising certifications & a badge for your LinkedIn


UArizona Global Tech Experience Intercultural Skills badge


Intercultural Competency & Leadership Skills

The world is changing how we work and connect with each other. Whether your future team collaborates in-person or remotely across continents, building skills like emotional intelligence, listening for understanding and managing bias will help you stand out in your future job search.

How It Works

Take everything you know about online courses and throw it away. Applying the best of both worlds, this program blends the structured familiarity of in-person classes with the ease and convenience of virtual learning, delivering you the tools and resources you need to succeed. Experience high-quality content, engaging group discussions and develop relevant, applicable skills from the moment you log in.

No Tests,
No Quizzes

Online Learning

Online Sessions

Guided Support

Instead of being graded on learning theories and memorizing formulas, this course will be open-world, where you can use all the resources around you to solve real problems.

Skill Builders and Portfolio Projects will help you apply relevant concepts and demonstrate your skills to potential employers.

You're going to feel confident and fully supported every step of the way.

If a specific assignment has you stumped, reach out to our 1:1 on-demand Tutoring Center or attend weekly group Study Halls! Need help catching up or have questions? Your dedicated Program Advisor is here to be your personal success coach.

Once you’ve tackled the modules on your own, meet with your peers weekly in LiveLab, a virtual classroom conducted over Zoom.

During these sessions, you’ll have the opportunity to work with your peers and instructor to deepen your understanding and get additional hands-on practice.

Whether you prefer to work at your desk at 2 PM or on your couch at 2 AM, our 100% online program gives you the flexibility to learn your way, every day. 

Each week, you’ll complete online modules containing Hollywood-produced Video Lectures and tangible exercises, set to a schedule that works best for you.

What You'll Learn

Each module in this course is designed to make you career-ready. Using relevant real-world projects and a learn-by-doing approach, you'll build a full Ecommerce website, determine appropriate online channels to reach target audiences, and practice presentation skills to confidently communicate strategies to your future clients.

Rita Cidre, MBA


Rita's A Great Storyteller

She'll help you become an even better one.

Trilingual, a published author, featured entrepreneur on Remezcla and Buzzfeed, and an award-winning instructor with a top-rated marketing course, Rita credits her liberal arts background for her many successful creative ventures. Over the past 15 years, she worked as a marketing leader for NPR, Time Inc. and Zillow, crafting stories that help people feel a strong sense of connection with a product or brand.

Fueled with equal parts coffee and passion, Rita will meet you at the crossroads of analytics and creativity so you are well-equipped to turn an idea into a product that starts a global conversation.

Tour de Force: Find her 

on Peloton @pelotuda

 Named One of the Top 50 Female Marketers to Follow by SEJ, Hubspot and Devrix. 

Former Director of 

Marketing at Zillow

Former Lead Instructor and "Distinguished Faculty" Honoree at General Assembly

Marketing skills are life skills. I’m very passionate about demystifying marketing for students who are ready to enter the workforce, build their own businesses and become financially independent.


Every week, I’ll assist any way I can during our virtual LiveLabs to make sure you’re properly retaining the info from the Video Lectures.

Personalized Support

Right At Your Fingertips

LiveLab Instructor

We know you got this. But for the times you need a helping hand, we’ve compiled a slew of resources to make sure you achieve the best results.


Missed a class? Having some issues submitting assignments? LMK! Together, we’ll troubleshoot any hiccups that get in the way of you having a smooth learning experience.

Program Advisor

Don't Just Take Our Word For It ...

I love how LiveLabs are led by young, bright instructors who are excited to teach us.

SENIOR | Comms

We weren't just listening to a lecture — we had hands-on experience with every subject.

SOPHOMORE | Environ. Science

I enjoyed being able to watch lectures, learn how to perform the tasks and then complete assignments on my own.

ALUM | Psychology

Already, with only one class I was able to use what I learned at work, which is great.

ALUM | Marketing

Every skill we learned was shown in the context of how it would be useful in the real world.

FRESHMAN | Finance

I love the organization of the lessons and flexibility to attend remotely.

JUNIOR | Nursing


The UArizona Global Tech Experience will be offered during the Summer Term from May 23, 2022 to July 29, 2022.

Class will be broken up into two parts:

  1. The Video Lectures are high-quality, recorded online videos and can be completed any time — day or night — but you will need to stay on track with your UArizona peers.
  2. The virtual classrooms, LiveLabs, are twice a week, conducted over Zoom video chat with your classmates.

For the UArizona Global Tech Experience, LiveLabs for all three tracks will be:

  • LiveLab Section option 1: Wednesdays/Fridays from 9:30 AM to 11:00 AM (America/Phoenix)
  • LiveLab Section option 2: Wednesdays/Fridays from 12:00 PM to 1:30 PM (America/Phoenix)
  • LiveLab Section option 3: Tuesdays/Thursdays from 6:00 PM to 7:30 PM (America/Phoenix)

More time options may be added in the future. You are required to attend LiveLabs with your classmates weekly.

Twice a week, you will participate in a face-to-face, online session with your LiveLab instructor and classmates to discuss project work and provide Q&A on previous lectures.

You will have access to an on-demand online tutor, a coach to make sure you stay on track, a peer pod for group work and weekly live discussions.

No, these courses are designed for all backgrounds and majors. Rather than starting your courses in theory, you will start with a focus on real-world application, using tools that remove complexity. These courses are not just "open note" — they are "open everything," just like the real world.

These courses will require you to have access to a desktop or laptop computer (Chromebooks and tablets are NOT compatible), stable high-speed internet and a webcam.

  • For Windows, a computer with a 64-bit version of Windows 7 or later is required.
  • For Macs, a model from 2009 or newer is required.

You will receive all other materials and software licensing.

Yes, visiting students may take the course. After reserving your seat, you'll receive instructions with next steps to complete your visiting student application.

  • For current UArizona students, the course/ program cost for Summer 2022 is the cost of six- (6) credit hours of tuition with fees, for a total of $3,006.12.
  • For non-UArizona students, the course/ program cost for Summer 2022 is the cost of six- (6) credit hours of tuition with fees, for a total of $3,006.12. You will also incur a one time UArizona application fee ranging from $50 to $80.

*Note: You may be eligible to receive financial aid for this program — please speak to the Financial Aid office to learn more.

  • Current UArizona undergraduate students are eligible to receive six- (6) credits upon completion of each track/ program.
    Students should meet with their academic advisors to discuss how the credit will be applied toward their degree requirements.

  • Visiting UArizona students may be eligible to apply the program to a future UArizona degree program.
    Consult your program advisor for more details.

  • UArizona international students may be eligible to apply participate in the program. Eligibility may vary based on your sponsorship status.
    Consult your academic advisor and the international student services office for more details on your eligibility.

  • UArizona Graduate students are eligible to take the program. However, you would not receive credit for this program. You would not receive credit toward your degree.
    Consult your program advisor for more details.

No, you can participate from anywhere.

All UArizona undergraduate students and non-UArizona are welcome to apply! We do look for a minimum GPA of at least 2.0 for the program.

For students interested in utilizing Financial Aid the deadline to submit your application is April 10, 2022. The deadline to commit to the program is April 25, 2022.The final deadline to submit your application is May 3, 2022. The final deadline to commit to the program is May 10, 2022. Please note the deadline to withdraw from the program is May 10, 2022

The UArizona Global Tech Experience are offered in partnership with Podium Education, the leader in developing online programs that empower universities to prepare students for high-growth careers in the digital economy.

This program is offered through the University of Arizona

Contact UArizona Global Tech Experience Team at (520) 639-9644.

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